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LEGO, the LEGO logo, the Minifigure, NINJAGO, DUPLO and the Brick and Knob LEGOLAND ApS | Åstvej 10 | DK Billund | CVR: DK Wissen und Bauanleitungen für LEGO Fans ✔️ Ideen ✔️ Steine ✔️ Minifiguren ✔️ Ninjago ✔️ Star Wars ✔️ Jubiläumsausgaben ➨ LEGO Bücher für. Erlebe LEGO® Spaß auf einem völlig neuen Level mit dem Abenteuer mit Mario – Starterset. Verwandle deine Leidenschaft in Kunst mit LEGO® Art – einem neuen LEGO Bauerlebnis. LEGO System A/S, DK Billund, Dänemark. Neuer exklusiver LEGO® Ideas Konzertflügel LEGO® Education WeDo Set LEGO System A/S, DK Billund, Dänemark. Corporate Headquarters. The LEGO Group Højmarksvej 8. DK Billund Denmark Phone**: +45 79 50 60 70**. a map of the world.


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Meilensteine der Weltgeschichte entdecken und bauen. Operations is at the beating heart of the LEGO Group and we need collaborative team members to join our fast-paced organisation. Programm Reiseführer. Locations Looking for our locations around the world? Other Enquiries. Are you ready to influence our creative work that will reach millions of children around the world? It is made of thousands of LEGO bricks. Add to Watchlist Unwatch. The Beste Spielothek in Kemeten finden were such a Statuspunkte EinlГ¶sen of growth for the LEGO Group that byone of the biggest questions they faced was how best to manage and control its expanding market. Learn more - opens in a new window or tab. Skip to main content.

Another warehouse fire struck the LEGO Group in , consuming most of the company's inventory of wooden toys; fortunately for the company, the LEGO brick line was strong enough by then that the company decided to abandon production of wooden toys.

Also during this time, the LEGO Group introduced toys specifically targeted towards the pre-school market, and made an arrangement allowing Samsonite to begin producing and selling LEGO products in Canada, an arrangement that would continue until In , the material used to create LEGO bricks, cellulose acetate, was dropped in favor of more stable acrylonitrile butadiene styrene ABS plastic , which is still used today.

ABS is non-toxic, is less prone to discoloration and warping, and is also more resistant to heat, acids, salt, and other chemicals than cellulose acetate.

The original train sets included a 4. This theme park featured elaborate models of miniature towns built entirely from LEGO bricks.

The three acre 12, m park attracted , visitors in its first year alone. During the next 20 years, the park grew to more than eight times its original size, and eventually averaged close to a million paying visitors per year.

More than eighteen million LEGO sets were sold in The s were such a period of growth for the LEGO Group that by , one of the biggest questions they faced was how best to manage and control its expanding market.

The coming decades marked considerable expansion into new frontiers of toy making and marketing.

LEGO began to target the female market with the introduction of furniture pieces and dollhouses in The LEGO universe expanded its transportation possibilities with the addition of boat and ship sets, with hull pieces that actually floated, in During this same period, Godtfred Kirk Christiansen's son, Kjeld Kirk Kristiansen , joined the managerial staff of the company, after earning business degrees in Switzerland and Denmark.

One of Kjeld's first achievements with the company was the foundation of manufacturing facilities, as well as a research and development department that would be responsible for keeping the company's manufacturing methods up to date.

Human figures with posable arms made an appearance in in "LEGO family" sets, which went on to become the biggest sellers at the time; in the same year, an early version of the "minifigure" miniature LEGO person was introduced, but it was not posable and had no face printed on its head.

This line soon developed into the "Expert Builder" sets, released in These technical sets featured moving parts such as gears, differentials, cogs, levers, axles and universal joints, and permitted the construction of realistic models such as automobiles, with functional rack and pinion steering and lifelike engine movements.

These small LEGO people have posable arms and legs, and a friendly smile. The figure was used in many varieties of LEGO sets, allowing consumers to construct elaborate towns with buildings, roads, vehicles, trains, and boats, at the same scale, and populated with the smiling minifigure LEGO citizens.

Astronaut minifigures, rockets, lunar rovers and spaceships populated this successful series. The Scala series debuted in this year as well, featuring jewelry elements marketed towards young girls.

LEGO bricks had always had a constructive potential that was seen by some educators as being an invaluable asset in helping children to develop creativity and problem-solving abilities.

Since the s, teachers had been using LEGO bricks in the classroom for a variety of reasons. The second generation of LEGO trains appeared in As before these were available in either 4.

The "Expert Builder" series matured in , becoming the " Technic " series. In the following year, the DUPLO system was expanded to include sets for even younger audiences, particularly infants; new sets included baby rattles and figures with adjustable limbs.

The year after, LEGO minifigure citizens gained a realm of knights and horses, with the introduction of the first Castle sets. Also that year, the LEGO Group's educational division produced the Technic Computer Control, which was an educational system whereby Technic robots, trucks, and other motorized models could be controlled with a computer.

In , the Technic line was expanded with the addition of pneumatic components. The LEGO line grew again in with the release of the LEGO Pirates series, which featured a variety of pirate ships, desert islands and treasure; the series was also the first to depart from the standard minifigure smiling face to create an array of piratical characters.

A new series designed for advanced builders was released in Three Model Team sets, including a race car and an off-road vehicle, featured a level of detail and realism not previously seen in any LEGO series.

Where Technic was mechanically accurate, Model Team was visually and stylistically accurate. The LEGO Group became one of the top 10 toy companies in this year; it was the only toy company in Europe to be among the top LEGO Malaysia was also established in DUPLO was augmented with the addition of the Toolo line featuring a screwdriver, wrench, nuts and bolts; the Paradisa line, targeted towards girls, brought a variety of new pastel colors into the LEGO system and focused around horses and a beach theme.

It is made of thousands of LEGO bricks. Early Prototypes of the LEGO minifigure had a variety of skin colors and facial expressions, but production designs used only a yellow skin color and standard smiling face.

LEGO Pirates in expanded the array of facial expressions by adding beards and eye patches. Soon the other themes caught on, ranging from sun glasses, lipstick, eye lashes, and so on.

However, many of the older collectors resented the new look, saying they looked too "cartoon-ish" or "kiddy", and preferred the simplistic nature of the two eyes and smile.

Nevertheless, from licensed series such as LEGO Star Wars and LEGO Harry Potter gave minifigures the personas of specific characters from their cinematic counterparts, but it was not until , with the introduction of LEGO Basketball , that the palette of skin tones broadened to include more lifelike colors.

In the late s, the LEGO Group brought out a series of new and specialized ranges aimed at particular demographics.

The BIONICLE range uses Technic pieces and specialist moldings to create a set of action figures for boys, while Belville is a more conventional line aimed at girls and featuring large posable figures like those in the Technic range.

In , the LEGO Group introduced a completely new system, Clikits , aimed at girls and consisting of customizable plastic jewelry and accessories.

Also that year, they created the second line of Knights Kingdom themed product. The late s also saw the first products featuring licensed characters.

These were followed by characters from Harry Potter to Steven Spielberg. Before this, LEGO characters were always designed in-house, and lacked the strong characterization of these licensed characters.

It was also an entirely new thing for LEGO; it had a real, authentic story, with books, action-figure style beings, and an entirely new world.

In , the LEGO company was losing lots of money. LEGO catalogs in the s and s contained a note that read:. We would sincerely like your help in keeping it special.

Thank you! Susan Williams, Consumer Services. Nevertheless, such corporate admonitions are frequently ignored as corporate intervention in the use of language, and the word lego is commonly used not only as a noun to refer to LEGO bricks but also as a generic term referring to any kind of interlocking toy brick.

Since their introduction in , LEGO pieces of all varieties have been, first and foremost, part of a system. LEGO pieces from still interlock with pieces made today, despite radical changes in shape and design over the years.

Retail LEGO sets for young children are compatible with those made for teenagers. Bricks, beams, axles, minifigures, and all other elements in the LEGO system are manufactured to an exacting degree of tolerance.

In , the company made a huge purchase that was to transform the company and make it world-famous and a household name.

In that year, LEGO bought a plastic injection-molding machine, which could mass produce plastic toys. By , LEGO was using this machine to produce about different kinds of toys, which included automatic binding bricks, a plastic fish and a plastic sailor.

The automatic binding bricks were the predecessors of the LEGO toys of today. In , the automatic binding bricks were renamed LEGO bricks. In , the interlocking principle of LEGO bricks was born, and in , the stud-and-coupling system was patented, which adds significant stability to built pieces.

In , for the first time, consumers could buy LEGO sets, which included all the parts and instructions to build a particular model. They include town , castle , space , pirates , Western , Star Wars and Harry Potter Figures with movable arms and legs were introduced in By , LEGO toys were sold in more than countries.

Since the middle of the 20th century, these small plastic bricks have sparked the imagination of children around the world, and LEGO sets have a strong hold on their place at the top of the list of the world's most popular toys.

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